Wednesday, February 15, 2006

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Networks increasingly alienate viewers

February 15, 2006

Networks increasingly alienate viewers

By Richard Kuper

The Op Ed Page

There is a very annoying trend by the networks to extend programs by one to several minutes past the hour, and then start the next program. The only possible excuse for this is they want to squeeze in extra commercials. It also prevents the viewer from switching stations to see the show they might otherwise have begun watching on the hour on another channel. This also wreaks havoc when one is recording programs for later viewing, and is recording a program on another channel at the top of the hour. The viewer then misses the end of the program, and doesn't know they will be missing the last minute or several minutes until, suddenly, the program changes.

Don't the networks understand how much they are alienating viewers at a time when there are increasing viewing choices? Do they really want to chase away what viewers they still have?